Comcast is making waves in the streaming bundle market with their StreamSaver offering. Their service bundles NBCUniversal Peacock Premium and Netflix Standard with ads for just $15 per month for internet and pay-TV customers.
Comcast claims the bundle will help Xfinity subscribers save 30% or more compared to individual subscriptions and can even be combined with Now TV at an extra monthly fee of $30 per month.
StreamSaver is available to Xfinity Internet and TV customers.
As pay-TV providers lose subscribers, bundling streaming services offers them the potential to retain customers. Comcast, which owns both NBCUniversal and Apple TV+ while also providing broadband service, supports this strategy.
Comcast’s new offering called “StreamSaver,” which bundles Peacock, Netflix and Apple TV+ for $15 monthly in their footprint is now available to Xfinity Internet and TV customers.
Comcast stands out from competitors such as Charter by offering low-price bundles that include apps tailored for their platforms alongside traditional TV lineups at competitive rates, while still marketing them as exclusive offers.
Last week, Marketing Brew reported that the bundled app package could save existing Xfinity customers who subscribe to individual services over $100 annually, according to a marketing executive. This step is part of an broader strategy by the company to raise the value of its broadband operation while trying to offset subscriber losses; they have invested heavily in networks performance improvement as well as advertising technology solutions and EntertainmentOS, an entertainment platform.
REFERENCE : Peacocktv.com/tv
StreamSaver is available for $15 per month.
Comcast revealed last week a sneak peek at its forthcoming streaming bundle called StreamSaver and is now providing more details of it. Set to launch next week, StreamSaver can be purchased for $15 monthly and offers access to ad-supported versions of Netflix, Peacock, and Apple TV+; customers will also have the option of upgrading to an ad-free Peacock experience, but that option has yet to be made available.
Bundled streaming service subscriptions have grown increasingly popular among traditional media companies in hopes of cutting customer acquisition costs and decreasing churn rates. Comcast’s StreamSaver bundle claims it saves customers more than $100 annually when compared with subscribing individually for each service.
The StreamSaver bundle is offered exclusively to Xfinity Internet and TV customers, making up a key market. Customers who would like to combine it with the company’s NOW TV service for just $30 monthly can add this all-in bundle offering over 40 live channels such as AMC, A&E, Hallmark Channels History Channel Lifetime WEtv plus over two dozen FAST channels – making Xfinity customers eligible.
StreamSaver is available for a 30-day trial.
If you want an easier way to watch the Olympics at an affordable cost, Xfinity’s StreamSaver bundle may be perfect. This new offering from NBCUniversal’s Peacock channel and Netflix Ad Supported can be had for just $15 monthly subscription.
Comcast’s bundle service aims to offer incentives and discounts that encourage its broadband internet customers to remain subscribers as the market for streaming services nears saturation. This strategy mirrors moves by Disney and Warner Bros Discovery which have both implemented heavily discounted bundles containing Hulu, Max and Disney+ subscriptions.
StreamSaver is available to all Xfinity Internet and TV customers as an add-on service for Netflix, Apple TV or NBCU Plus subscriptions. Integrated into the Entertainment OS platform and app as well as the X1 and Xumo Stream Box devices; customers can also access content through the Xfinity TV apps on mobile phones – adding this service is simple! Simply follow these simple instructions.
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StreamSaver is available for new Xfinity Internet or TV customers.
Comcast may leverage StreamSaver beyond cost savings to retain existing cable customers or attract new ones. CivicScience research conducted shortly after Comcast announced this bundle showed 37% of Americans were at least slightly interested.
Comcast’s bundle is an important step forward in the race to provide streaming services at an attractive package price. Only five days ago Disney and Warner Bros Discovery unveiled their own bundle consisting of Disney Plus, Hulu, and Max at what they describe as an “extremely reduced price.”
Comcast stands out in this space by being both its own distributor of live TV — with NOW TV running for $30 monthly — as well as content owner through NBCU and platform operator through Peacock.
The company has already begun marketing the bundled offer through media placement during the Olympics that will stream on Peacock service and through working with Omnicom’s Goodby Silverstein & Partners for additional promotion.
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