bznewz
Thursday, July 17, 2025
  • Business
  • Finance
  • General
  • Marketing
  • Real Estate
  • Technology
  • Web Design
  • More
    • Automotive
    • Career
    • Dental
    • Education
    • Entertainment
    • Environment
    • Family
    • Fashion
    • Fitness
    • Food
    • Health
    • Home
    • Legal
    • Lifestyle
    • Music
    • Pets
    • Photography
    • Politics
    • Self Improvement
    • Shopping
    • Travel
    • Wedding
    • Women
No Result
View All Result
  • Business
  • Finance
  • General
  • Marketing
  • Real Estate
  • Technology
  • Web Design
  • More
    • Automotive
    • Career
    • Dental
    • Education
    • Entertainment
    • Environment
    • Family
    • Fashion
    • Fitness
    • Food
    • Health
    • Home
    • Legal
    • Lifestyle
    • Music
    • Pets
    • Photography
    • Politics
    • Self Improvement
    • Shopping
    • Travel
    • Wedding
    • Women
No Result
View All Result
bznewz
No Result
View All Result

Money, like water

by Dany Michael
in General
Reading Time: 3 mins read
A A
What you need to know about consent orders
Share on FacebookShare on Twitter

An effective platform for growing store traffic and sales per customer transaction


Customers Buy Experience 

Every Retail Executive faces the challenge of growing traffic of shoppers in their stores while their local base is assaulted by online and traditional competitors. Coupons and flyers are not as effective as they used to be when the consumers are looking for an exceptional Customer Experience, not a $2 discount.

Savvy grocers love product promotional events because they draw foot traffic with a different experience of entertainment and education that engages all five senses. At the time, they sharply increase the sales of high-margin products. While Retail Industry research shows a 150% boost in the same day product sales*, Food & Beverage product demos often report over 400% sales increase. Consider an additional 90% – 120% residual boost in item sales over the quarter following the store demo event, all paid for by the vendors, and it becomes very easy to understand why smart grocers want more demos. 

The insights below are distilled by analyzing thousands of event post-sales reports conducted by dozens of CPG brands in hundreds of US supermarkets over the last few years. 


Help Vendors help you bring more people to your stores

Most supermarkets do not have dedicated coordinators whose prime responsibilities are to schedule and coordinate promotional store sampling events with vendors. More often than not, it is handled by a person who already has too many “hats” to wear, some with specific measurements of performance. So it is not surprising that her attention is not focused on the number or effectiveness of the vendor’s in store samplings. 

That leaves Vendors with the very unpleasant task of multiple calls to the same store, and the pain in the neck holding the phone while waiting for the “right” person who can give them an availability date for their product promotion. 

The more difficult and unpleasant it is for the Vendors to set up the in-store demo event in your store, the more likely they will spend their budget funds at a store of your competitors. 


Ask And You Shall Receive

Brand managers, who control promotional budgets, frequently have no idea what stores carry the products they would want to promote. Many products on supermarket shelves are sold to buyers by brokers and distributors, who often do not have access to the brand’s marketing budgets. 

Proactive requests from the store management, communicated directly to a manufacturer or via your store demo agency/partner, often brings a surprising number of events and shoppers with very little effort. Very often these events introduce consumers to higher-margin products, generate higher sales per customer transaction, and convert shoppers into loyal recurrent customers. 


Money, like water, flows where it meets the least resistance.

The supermarkets that welcome promotional store sampling events in their stores, i.e. make it easy to set up and execute:

  • receive far more promotional funding
  • get better profit margins
  • offer their customers continuing outstanding experience that begets Word-Of-Mouth Marketing around the stores’ demographics

ShareTweet
Previous Post

HOW TO RECOGNIZE 50-50 TOTO ONLINE WIN88

Next Post

History of Slot Games that are Very Popular to Date

Next Post
History of Slot Games that are Very Popular to Date

History of Slot Games that are Very Popular to Date

Review of the Most Gacor Pragmatic Play Online Slot Game Gates of Olympus

Review of the Most Gacor Pragmatic Play Online Slot Game Gates of Olympus

Smash Stress & Spark Collaboration: Why Rage Rooms Are the Corporate Team-Building Trend to Watch
General

Smash Stress & Spark Collaboration: Why Rage Rooms Are the Corporate Team-Building Trend to Watch

by Dany Michael

If you manage a team, you already know modern employees crave memorable experiences, not just pizza in the boardroom. From...

Read more
Prop Firms: How to Succeed and Choose the Best in 2025 (FTMO, Apex, Topstep)

Prop Firms: How to Succeed and Choose the Best in 2025 (FTMO, Apex, Topstep)

  • Contact Us
  • Privacy Policy

© Bznewz 2020. All Rights Reserved

No Result
View All Result
  • Automotive
  • Business
  • Career
  • Dental
  • Education
  • Entertainment
  • Environment
  • Family
  • Fashion
  • Finance
  • Fitness
  • Food
  • General
  • Health
  • Home
  • Legal
  • Lifestyle
  • Marketing
  • Music
  • Pets
  • Photography
  • Politics
  • Real Estate
  • Self Improvement
  • Shopping
  • Technology
  • Travel
  • Uncategorised
  • Web Design
  • Wedding
  • Women

© Bznewz 2020. All Rights Reserved

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok