In this blog we break down five powerful law firm marketing tips from the best lawyer SEO companies that you can use to grow your practice. This is a must read blog on law firm marketing in 2022 and beyond.
1 Include video
Video marketing is quickly gaining popularity thanks to services like YouTube and Vimeo. A study by BrightEdge found that videos account for 62% of all referral traffic. Video marketing is also easier than other forms of digital marketing. You don’t need to write long articles, and you don’t have to spend hours creating high-quality images. All you need is a good camera and some editing software.
2) Be consistent
Consistency is key when it comes to digital marketing. If you want people to keep coming back to your site, you need to be consistently posting quality content. Posting the same type of content on different days won’t help you much. Instead, try posting several pieces of content each day. This way, you’ll always have something new to post.
3) Create an email list
Email lists are great because they allow you to send out personalized messages. The more subscribers you have, the more personal those emails will feel. It’s also easy to create an email list using tools such as MailChimp or Constant Contact. These platforms make it simple to add subscribers and manage them from one place.
4) Use social media
Social media can be a powerful tool in your search engine optimization campaign. You can use sites like Facebook and Twitter to share information about your company with potential customers. People love getting free stuff, so offering incentives for sharing your posts is a great idea. And don’t forget to include links back to your site in every social media post.
5) Optimize images
Images are important when it comes to search engines, but many people overlook this vital step. Make sure that all of your photos are optimized by including keywords in their file names and descriptions. If possible, take high-resolution versions of your photos and host them yourself. Not only does this show Google that you have good quality photos, but it gives users a reason to click through to your website.
If you need a law firm SEO agency we recommend you reach out to Revenue Boomers the best SEO agency for small and large businesses. They also offer free SEO consultations.