Digital marketing companies around the world are reconsidering their approach to their Search Engine Optimisation (SEO) services due to the influence of ChatGPT and other AI tools.
The traditional SEO approach, focused purely on keywords and algorithm chasing, is quickly becoming obsolete. Today, when someone has a question, they’re increasingly turning to conversational AI like ChatGPT before heading to Google. This is pivotal.
Why should every digital marketing company care?
- Immediate answers: Users want instant, human-like responses. If your website isn’t conversationally relevant, you’re out!
- Conversational searches: Forget robotic keyword stuffing. Users expect real, engaging interactions that speak to their needs.
- Integration: Major search engines like Google and Bing are embedding conversational AI into their platforms, changing SEO fundamentals.
According to OpenAI, ChatGPT alone sees over 100 million monthly users. This isn’t a phase – it’s the new normal. Digital marketing companies can adapt and thrive by optimising their approach to the AI future:
- Engage with Conversational Content Your content should directly address real-world queries your customers might type – or speak – into conversational AI.
- Move Beyond Keyword Density Keywords matter, but modern SEO prioritises contextual relevance and conversational tone. Google’s RankBrain and BERT algorithms reward contextually meaningful content.
- Prioritise Authority & Trust Boost credibility by linking to authoritative sources. Avoid linking to competitors.
- Optimise Internal Linking Clearly interlink core keywords, like digital marketing consultants, to relevant internal pages, ensuring smooth navigation and improved SEO performance.
- Keep testing and learning You need to keep trialling and testing platforms, tools, methods and strategies! What works best today might change tomorrow.
Ask yourself: Are you creating content for bots, or are you genuinely addressing human concerns and queries?
Welcome to the future of SEO – where genuine human connection, enabled by AI technology, is your ultimate competitive advantage. Also, enjoy it! It’s kinda fun and amazing!
