It is essential to put your best foot forward while launching your brand’s online presence. You would want to mark a great first impression on the people encountering your brand for the first time. It is very important to work with the proper website design company Australia, but you still have to play a significant role regarding the success of your website and how things would come together.
The following are a few common mistakes one makes while building a website, as suggested by Australia’s best web design company.
Connecting Content: Highlighting Products and Their Benefits
The vital part of your website is the content. You need to offer rich, quality, original content that would speak to thousands your audience. The key aspect is to embark your focus on storytelling, and this is what Web Design Company Australia does. It will help you in terms of creating content that will help connect with people at the emotional level.
Speak less about yourself and a lot more about your products and services to resolve the common challenges. You must share the aspects that make your company outstanding and what people need to gain by selecting you.
Clear Call-to-Action Prompts
You should also be clear about the calls to action and the content. People must know what you wish them to do on your website. The calls to action are direct and simple. Therefore, it is not hard to create as you need to inform people what exactly you are dealing with. You can simply trust your assumptions and opinions, irrespective of how great your website is. You need trustworthy and reliable analytic tools like Google Analytics for your web performance. You can easily use this information to check out how your website is performing, along with targeting the specific audiences in your campaigns.
Bad SEO Strategy
You need not allow your search engine optimisation to become an afterthought, as SEO focuses solely on more than just the keywords. It also needs proper content formatting, mobile friendliness, page speed, and a lot more. You will surely have a simple time getting your website to rank high on the search engines with the help of web design agency Melbourne.
Contact Info that is hidden
Customers have to get in touch with you quite easily. You need to show your visitors that you are longing to hear from them and offer them the various ways in which they can reach you. A few people would prefer to call and speak to a live person, while the rest would wish to have a simple and quick email as well as the live chat option.
As recommended by the professionals of web design Australia, you need to place the phone numbers in the prominent place of the header, the footer of your site, and the call to action button. You should also have a dedicated Contact Us Page that will show how customers can easily contact you, along with mapping your location.
